Ethics, values, and social responsibility Essay Example for Free

Ethics, values, and social responsibility Essay In the finance field there are a number of ethical issues although many issues in this field are governed by law. Ethical issues in finance include individual conduct, financial institution operations and financial markets operations. In this field people are trained to perform different duties and thus finance ethics is diversified. However, the top five issues in this field include honesty and fairness, fraud, conflicts of interest, discrimination and information technology. Honesty and fairness in this field has raised much dispute. Because of the intense competition in the world, many people view the conditions in a business to be similar to those in a game of sport or war and thus anything is considered to be fair. On the other hand there are those who argue that not everything is considered to be honest and fair. This has therefore led to ethical issues in this field regarding what is honest and fair and what is not. Conflicts of interest is mainly observed in situations where an individual is placed in a position of making a decision on whether to pursue personal interests or the interests of other individuals or business. Similar, it can involve an organization making a choice on whether to pursue own interests or the interest of the society. The issue concerning fraud primarily entails the disclosure of valuable information which is vitally important for security. It also involves misrepresentation of material evidence intentionally. There are several types of fraud and this may include; accounting, marketing and consumer fraud. Discrimination is an ethical issue which can involve an individual or a business. Some individuals or businesses abuse others by enticing them and exploiting them. In addition to that it may include issues regarding race, gender among others. To add to that there are some cases which involve price discrimination. In information technology, the issue entails the privacy and confidentiality of information on matters concerning the employees and consumers. Privacy and confidentiality is essential in this field however there may be some cases where it is not ensured. This has therefore led to ethical issues concerning what is privacy. In addition to that there are ethical issues which involve protection of intellectual property. Ranking The top five issues can be arranged in descending order as honest and fairness, conflict of interest, fraud, discrimination and information technology (College of Micronesia, n. d. ). Honesty and fairness are major issues since they affect all levels of an organization, and are much experienced by society. Furthermore, controlling this issue other issues will be taken care of. For instance, an organization which is honest and fair, issues concerning fraud, discrimination, conflict of interest and information technology are minimal. Analysis Honesty and fairness In the financial market fairness is taken to mean a level playing field for everyone. However, in most cases the playing field is unleveled and this can be attributed to issues concerning inequalities in the bargaining power, possession of information, resources available, among others. Inequalities in the bargaining power and resources are considered to be ethical only when used coercively and violate rights and obligations (Frederick, 2002). This implies that individuals or organization are only allowed to use their advantages in ways that are considered fair to others. Additionally, individuals can use their resources to acquire information which they are entitled to exploit to their advantage. This has made access to information an issue of investment thereby leading to inaccessibility to critical information by some individuals. To acquire information individual must invest adequate resources. Ethical issues arise over accessibility of information, how the information should be distributed to ensure equality. Fraud In sales concerning financial products like insurance policies, loans, mutual funds among others, application of ethical standards is a requirement. Hence businesses are given the mandate to ensure adequate material information is available. There are regulatory agencies which monitor prospectus for mutual funds, however, personal sales and advertisements can contain false or misleading information (Frederick, 2002). Additionally, this is an issue which has been observed in the stock market and in many businesses. Some individuals conceal valuable information to lure more customers to their businesses. For instance, in the stock market assets of a particular organization may be inflated or some of its liabilities may be concealed. This issue has led to large losses in many investment companies and to individuals (Frederick, 2002). Since assessing the risk and suitability for an investment has been made difficult with inadequate material information. Conflict of interest This is issue which is primarily observed in agents, fiduciaries and financial managers, in which the personal interest interferes with the interests of the organization or society. Agents and fiduciaries are given the mandate to act on behalf of others in exercising judgment, however, in cases where they stand to gain personally their judgments may be compromised. Additionally, financial managers are given the mandate to manage assets prudently and thus avoid using them for personal gains however, in some cases conflict of interest might occur. For instance, management buyouts whereby a group of managers take a public organization to be private are an ethical issue. This issue occurs mainly since the actions to be performed by an individual are not fully specified before the transaction and thus an individual is given a wide range of options. In addition to that they are not closely monitored and evaluated. This has led to huge losses being incurred by individuals and companies. For instance, some banks have collapse and this was attributed to rogue traders (Frederick, 2002). Discrimination This issue observed mainly in financial products and it involves abusive practices of selling such as flipping and twisting. In flipping one loan is replaced by another for generation of additional fees. While in twisting, insurance agents persuade their clients to replace the existing policy in order to get commission (Frederick, 2002). Some financial institution abuse poor individuals by offering them loans of high interest and by adding little values to lure them. Furthermore, in some institutions there are cases of discrimination in employment on matters concerning race and gender. Information technology Maintaining privacy and confidentiality of information in many business has been difficult because of the cost of technology. As technology advances it becomes more expensive to ensure privacy of employees and clients information. Furthermore, with the increase in number of people of accessing the internet maintaining privacy and confidentiality has become difficult. This has therefore led to loss of confident by the public since they cannot trust some organizations to protect their personal information. Solutions and recommendations The issue of conflict of interests can be addressed by closely monitoring individuals and by changing the structure of the relationship. For instance, the commissions can be focused mainly on performance of the clients portfolios and not on the volumes of sales. Additionally, professionalism, trust and codes of ethics should be strongly emphasized in relationships in order to guarantee the confidence from the society. Fraud and discrimination issues can be solved in courts. There are laws which were put in place in place to protect people against abuse or discrimination. For instance, the Employment Act protects employees against discrimination and harassment. Furthermore, the pre-dispute arbitration agreement should be amended or individuals should avoid it. This agreement may have several advantages but denies adequate protection to investors. Maintaining privacy and confidentiality of clients and employees information require much funding. It is essential for organizations to invest more funds in acquiring knowledge and skills concerning privacy and confidentiality in the information technology. By ensuring privacy and confidentiality, public confidence will be build. Social responsibility is essential for ensuring ethical standards are maintained in the society. When making decisions, people should consider their effects to the society and to themselves. This will ensure that ethical issues are maintained. Additionally, since businesses cannot be trusted to maintain ethical standards, some laws have been passed to ensure social responsibility. For instance there are laws concerning consumer safety and environment protection. This is a step forward in ensuring ethical standards. Furthermore, there are some financial institutions which have developed and implemented strict policies that ensure ethical standards are adhered. For instance there are policies concerning privacy and confidentiality of employees’ and customers’ information. In conclusion, maintenance of ethical standards should not be the responsibility of an individual or an organization but should involve the whole society. By maintaining ethical standards the society and organizations will be protected from any harm and at the same time eliminate conflict. Even though ethical standards vary from one society to another, they should be understood and maintained adequately. Reference list College of Micronesia, (n. d. ). Code of Ethics. Retrieved June 18, 2009 from http://www. comfsm. fm/~dleeling/alo/personnel/code_of_ethics. html Frederick R. (2002). A companion to business ethics. Edition: 1. New York: Wiley-Blackwell. pp. 154-59.

Dialog GSM: An Analysis

Dialog GSM: An Analysis Market Planning Changing Market Demand 1 Executive Summery Dialog GSM is a Leading telecommunication vendor in Sri Lanka Catering a customer base of 6 Million subscribers , with regard to the recent change in environment there has been a significance increase in demand for telecommunication need , Identifying environment change in time Dialog GSM wishes to have short term marketing plan evaluation report to cater the current situation, The following report will initially address a 2 years short term marketing plan which initially highlights on a short term marketing plan based on the current environmental situation analysis, following marketing plan will identify the approaches strategies recommendation to achieve the organizational goal A critical evaluation report is also prepared to company the success of the marketing plan. Evaluation report will highlight on how Dialog GSM will adopt to the role of marketing and marketing planning in responding to a change in the external marketing environment further evaluation report address on justifying the process of undertaking the marketing audit, and identifies the issues of information gathering and analysis associated in preparing the short tem marketing plan how an appropriate strategy which can be developed to overcome the current situation , utilizing segmentation-targeting-positioning strategy finally identify potential that may be encountered in implementing the marketing plan present operational proposals for addressing the potential issues 2 Rational of Assignment The rational of the assignment highlights significance increase in the level of demand for the Mobile telecommunication Sector in Sri Lanka, Since the Sri Lankan war has ended in the northern eastern region of Sri Lanka in May 2009, The need for telecommunication need has increased targeting a additional customer base of 3.5 4.5 Million and above which could bring more revenue market share to Dialog GSM (Sunday Observer, August 2009) The emergence of wireless-enabled computing devices are empowered by ubiquitous, low-cost wireless data mobile connections; In other words, we have a growing need for on-the-go communication supplemented by the rollout of 3G (third generation) cellular services and widespread Wi-Fi hotspots. This is motivating telecommunication providers, expand the market share and in such small market the post war situation has lead to tremendous opportunity among telecommunication vendors The Above diagram shows the opportunity in the market which is very much positive indicating the growth in telecommunication sector The following report will highlight on a 2 years short term marketing plan on how Dialog GSM can cope up to the significance rising demand since high competition is also expected to capture the same opportunity how Dialog GSM would have to plan in terms of Product positioning, segmentation marketing strategy to overcome such competition 3 Situation Analysis Current post war situation is created a tremendous opportunity to exploit new market, in analyzing the market environment; market economy is improving gradually as shown in the Macro Micro analysis (see appendix, Internal Environmental Analysis, PESTLE Analysis (Porters five forces Analysis) As Sri Lankan economy is moving towards a recovering phase the probability and chances of an individual owning a mobile connection is high , as per the SWOT analysis its identified in about 20 million population in Sri Lanka, so far 10 million connection being sold which indicates the potential of the growing market Today all mobile providers have huge potential in exploiting the market, where fierce competition is looked forward. One of the South Asian mobile operator, Airtel and Mobitel have shown interest to open their local offices and base stations in the northern region after the post war situation In terms of Sri Lankan mobile industry, end customers look forward for a low cost affordability package and when comparing different vendors value added features plays a vital role in decision making process which is identified in Macro Analysis. Innovative technologies help brand to lead the market and generate revenue, for example, the innovation and the launch of 3.5G services was firstly introduced by Dialog GSM and this has created a huge value for the brand and the mobile broadband technology in Sri Lanka. According to the present market situation identified, Dialog GSM needs to act fast and need to be innovative to be a leader in Sri Lankan mobile telecommunication sector, the following Marketing plan will address how Dialog GSM should improve revenue growth while improving market share. 3.1 Key Opportunities Threat Identified from current situation According to the current market analysis, the key opportunities and threats found through the internal external marketing audit done (see appendix, Internal Environmental Analysis, PESTLE Analysis ) Porters Five forces Analysis), based on this information Dialog GSM could plan for a Synergistic plan to satisfy the increasing demand for Mobile telecommunication in Sri Lanka ,Based on this information Dialog GSM could plan for a Synergistic plan to satisfy the increasing demand for Mobile telecommunication in Sri Lanka SWOT analysis is a tool that marketers use to assess an organizations strength, weakness, opportunities, and threats. Strength and weakness are internal factors that are directly controllable by marketers. Opportunities and threats are external factors that are uncontrollable (Pride et al, 2006). Key Opportunities Key Threats Opportunity to increase additional customer base of 4.5 Million subscribers from the post-war region Opportunity for major market development strategy Be a firs telecommunication provider to establish a strong island wide network distribution channel Opportunity to cater more CSR projects for the post war region to build good personal relationship. †¢ Competitors also aiming the same post-war region to capture market share †¢ Environmental changes in the political, social and economical conditions and the laws and regulations (Eg: TRC-SL regulations) actions will have impact on moving further 4 Corporate Objective Marketing objectives should possess certain characteristics (Pride et al, 2006): * Firstly, a marketing objective should be expressed in clear, simple terms so that marketing personnel understand exactly what they must achieve. * Secondly, it should written so that it can be measurable and * Thirdly, it should specify a time frame to accomplish The below from 2008 annual report explains the marketing objectives of Dialog GSM for the next 2 years. (Dialog GSM Annual Report, June 2008) 5 Segmentation There are a number of reasons why organizations undertake segmentation (Doyle, 1994): * To meet consumer needs more precisely * To Increase profits * To gain segment leadership * To retain customers * To Focus marketing communication 6 Targeting Targeting is all about which market segment(s) a business decides to priorities for its sales and marketing effort (Dibb, Simkin, Pride Ferrel, 2001) Targeting the right product to the right segment using the right marketing mix is important; Dialog GSM needs to implement differential targeting strategy for the segment of customers identified as above to cater the post war region, each product based segments have mentioned above has different characters from each other, identifying the correct audience and implementing the appropriate marketing mix strategy is important 7 Positioning Kotler (1998) defines positioning is a act of designing an offer so that it occupies a distinct and valued places in the mind of the target customer Dialog GSM should be able to retain and position the brand a leader by providing the best quality of customer service and the up to date innovative technical infrastructure to cater its customers base island wide, still Dialog GSM needs to maintain its customer service quality to be perceived among the current and potential customer to be a market leader 8 Dialog GSM Strategy Audit 8.1 Dialog GSM Value Chain Analysis 8.1.1 Support Activities Infrastructure Dialog GSM success to become a market leader in a short time frame is its infrastructure which the organization has created to support the each element of the value chain Human Resource Management Dialog GSM has a dedicated human resource management team to fulfill the gap of the human resource needs full fill the skill gaps of the staff to position them self as a market leader In current scenario resource will be mostly need for new product development customer care Technology Development Internal technology development is important to sustain the market position in terms of developing next generation of communication tools Investment in research development in technology will emphasis more towards the future growth Procurement Supply chain management is important part to support the ongoing business model, the following systems in place is important for Dialog GSM to sustain market leadership in the Telco sector * Procurement system * Inventory System * Logistics 8.1.2 Primary Activities Inbound Logistics Inbound logistic is important for routine based operational activities, Proper co-ordination management of logistics will help the staff and the functional departments to achieve the objectives Operational This will be the improvements inbound logistics from the suppliers Out Bond Logistics Out bound logistics will be better in terms of partnership with 3rd party vendors Marketing Sale This would be the support of 4Ps communicational activities , Dialog GSM has a dedicated sales marketing team to full fill this function within the organization , sales team is divided to target the B2B B2C target customers , while marketing team full fills the marketing activities to achieve the marketing objectives Service This would be one of the vital aspects of supporting the customers; Dialog GSM has initiated 247 customer hot line to support the customers, apart from this Dialog GSM has also created an online support system as well (Dialog GSM Customer Service Standards, June 2009) 8.2 Competitive Analysis Michel Porter (1985) defined a competitive advantage grid is based upon three generic strategies that enable an organization to closely identify the varies competitive position options open to them, The strategies are categorized as: * Cost leadership strategy * Differentiation strategy * Focus (or Segmentation) strategy A focus (Segmentation) strategy is determined to be narrow in scope whilst cost leadership and differentiation are relatively broad in scope. The following diagram demonstrates the three strategies in this context. As a market leader in a highly competitive market Dialog GSM focus to be a cost leader in terms of reducing operational cost to which could add value to develop new differential strategies to counter the current concentrated market , such as invest more money to 1. Research and development 2. Geographical expansion of the business to post war region 3. To open new outlets in newly identified market Also Dialog GSM should have a differential strategy to highlight its unique competency it the mobile telecommunication market against the growing competitors 8.3 Product Portfolio Analysis There are a number of portfolio models that are used to identify the current position of business units or products. This position will be the result of the organizations current resources and can be seen as a symptom of the competencies and assets of the organization. They reflect the organizations current performance and identify strengths on which the marketing strategy can be built, or weaknesses that the Strategy is required to overcome. 9 Marketing Strategy Dialog GSM is looking to exploit the growing new and increasing mobile telephony in the post war region with a repositioned and re priced product using various Marketing mix strategy of Product reposition and promotional strategy Customers and Corporate customers will be targeted will be targeted as with additional emphasis on new partnership which will differentiate Dialog GSM from its competitors Customers will continue to receive customized support and personal packages, but the focus of the future business will move towards aggressively to newly identified segments and geographical markets Gap analysis is a tool used by marketing managers to decide on strategies and tactics. This is done by asking two main questions, where are we now? And where do we want to be? The difference between the two is the GAP. Source www.marketingteacher.com Improve existing operation Since the gap shows of LKR 30 Million, it is important to look into strategies to close the gap, initially Dialog should emphasize on developing appropriate Marketing mix strategy to over come the revised forecast Moving forward Dialog GSM look into key strategies for growth, new product development to close the overall gap 9.1 Marketing Strategy for Growth Ansoffs Growth Matrix (1957) is a tool used to assist organization in the generation of strategy alternatives. It suggests that an organization will grow depending upon whether it markets new or existing products in new or existing market ANSOFF MARTIX Product Existing Product New Product Market Existing Market Market Penetration -(High) Aim * Increase usage among existing subscribers Focus * Promote existing product to existing customers Issue * Competitors also currently following penetration strategy due to the market saturation Product Development (High) Aim * Increase usage among existing subscribers Focus * Innovation development of new products and technology such as 3.5G , MMS , Mobile broad band which could bring more revenue * Also improvise on value added service like news alerts ,via sums Issue * Level of investment will be high , its advisable New Market Market Development (High) Aim * Expand Dialog GSM presence into new market to increase market share Focus * Promote existing product to new market * Identify key segments in new market  · Appoint new resellers in the identified potential geographical region Issue * Selected market should be highly analyzed before entering , new markets structure , logistics availability , economic condition has to be analyzed well Diversification (Low) Aim * Build a new strategy to enter new market with new products for growth Focus * Focus new markets like neighbor country Maldives to ender with new products like corporate internet solution Issue * High risk and high investment needed to move into a new product and market Recommendation Its recommended that Dialog GSM should apply Product development Market development as a strategy for growth profitability while market penetration can be used to retain market share, Diversification strategy will be a high risk to enter without proper study of a new market and it requires huge investment to develop new products 10 Marketing Mix Strategy Product * Since most of the post-war regional customers are† Tamil†, we need to do product customization in terms of their flexible language such as product broacher, customer support ,branch outlet branding * Dialog GSM needs to position their value added services to retain and differentiate from competitors, Customer service will also be a vital value added product where a customer will be evaluating against the competitor service * Formation of a product development team is important to produce new products for newly identified segments Price * Since post war region is yet to be developed in a high scale, price should be at a affordable cost * As long as new products like mobile broadband doesnt concur competition price skimming strategy could be applied Place * Formation of new distribution channel is important , since the product demand has increased reforming a new full fletched distribution system is important Opening of new business outlets Partnership with retail outlets to provide services Appoint Regional distributors to stock and sell products of Dialog Reinforce relationship with channel partners Promotion * Implementing a integrated communication mix is important for the success of Dialog GSM achieving its marketing objective * Promotional activities at outlets such as merchandising * Sales Promotion can be used in the penetration strategy , while Advertising of ATL BTL can be used to create high awareness in the new market identified * Direct Marketing can be identified to target new segment (Ex: Send a direct mailer to corporate executives on mobile broadband technology) People * Staff is the key strength of Dialog, Focusing on delivering high customer service is important * Promoting a culture of service within the firm is important Process * Dialog GSM Process system is important in delivering a quality service , systems like CRM is important in day to day customer transaction * Customer service systems (CSS), SAP ERP are the back bone of IT process infrastructure within Dialog Physical Evidence * Physical evidence has to be given more priority , since Dialog GSM is planning to expand its presence in Sri Lanka , Branding of stores , Branch offices and retail stores * Also Dialog GSM needs to ensure the image portrayed by the organization should in consistent for the new product development Evaluation control for a business plan is important to rectify make corrective action, Dialog GSM could make use of Key performance indicators (KPIs) and evaluate the achievements against the KPIs set initially, this would give a clear view of the overall achievement the marketing plan 11.1 Implementation Project Plan Task 2010 2011 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Identify key messages Operational plan for promotion activities Analyze and set up new branch office in newly identified market Launch of new products (Mobile broadband) Mass Advertising campaign to create awareness in the new market Mass awareness for Corporate sector New staff recruitment for Marketing implementation Training for new existing staff on the new marketing plan implementation Implementation of Marketing Activities Evaluation Control 12 Budget A budget is effectively a financial plan for action, for a identified period of time. It is essential that the budget to be allocated in line to the corporate marketing objectives of the organization According to Drummond, Ensor Ashford in their book (Strategic marketing (2003), budgeting highlights 2 key points Which is that budgeting is about resource allocation and secondly budgeting is a political process, hence the need for negotiation and bargaining to secure the resources to achieve the proposed marketing plan An appropriate budgeting using objective and task method is prepared to cater the need for the short term marketing plan (Refer appendix Budgeting) 13 Evaluation Control 13.1 Key Performer indicators for Dialog GSM Performance Evaluation * Revenue through sales * Number of Promotion which includes (Street promotion, outlet promotion, customer bonanza) * Number of new outlets merchandised * Numbers of new connections sold incentives claimed * Number of Public Relation Campaign * Number of CSR Campaign 14 Recommendation Conclusion 14.1 Recommendations for Improving the Planning Process and Development of Marketing Plans * Analysis Context of the 7-S Model -The McKinsey 7-S Framework can be useful to analyze the organization context and to highlight areas that are not in alignment within Dialog GSM, especially ones that historically it has overlooked. * Planning -The Extended Marketing Mix Alignment to the planning process by introducing the extended marketing mix when developing marketing strategy. Historically used in service organizations, application of the extended mix, or 7Ps, has now been recognized as having beneficial results for organizations of every kind. By introducing ‘People, ‘Physical Evidence and ‘Process into its strategic marketing planning process, Dialog GSM can introduce a framework for changing how soft issues are dealt with within the organization. * Planning Internal Marketing Dialog GSM should plan a program of internal marketing based on the soft 7-S components and formulated through the extended marketing mix. This will address the communication needs as highlighted in 3.5. At Dialog GSM this could mean: * People customer focused training for all employees and not just those who speak to customers; introduce regular staff appraisals; etc * Physical Evidence makeover Reception area; plants/pictures in the staff room * Process -Design and implement proper customer service procedures; set-up focus groups to enable and encourage employee feedback  · Planning and Implementation A Holistic Approach (Word count for Marketing Plan 2,562) Evaluation Report 15 Role of Marketing marketing planning in responding to a change in the external environment Dialog as a organization needs to understand that the marketing environment is dynamic which will constantly change and quick adaptation to such changes is important to succeed in business position Dialog GSM as a leader in the market ,Here with I have highlighted role of marketing planning process on how dialog GSM can respond to such market changes . Marketing planning in responding to a change in the external environment Marketing Planning process In context of changing environment to Dialog GSM Situation Analysis Conduct a Marketing Audit to identify the opportunities threat, identify a response profile which to response to Current situation is an opportunity to enter new market which will help Dialog GSM to get more revenue build the subscriber base , to cater such opportunity Dialog GSM needs to make a aggressive response profile how it will target the new market customers and what kin of strategies the could build towards the significance demand Objective Objectives are based on the assessment on the environment change , are they achievable to the given change Based on the opportunities identified , Dialog GSM needs to have a set of SMART objectives to achieve the strategic goal to the identified environment change Such objectives could be * To increase of 3-4 Million potential subscribers * Opening of new outlets * Increase awareness for Dialog GSM products Strategy Changing environment will influence the strategic options to take Based on the objectives set , Dialog GSM needs to identify strategic options of achieving the corporate objective Such strategy could be to * Opening of new outlets in new market shut down non profitable outlets Target At this stage where Dialog GSM plans for action plan of achieving to the identified objective Tactical Implementation Environment will impact on the way the marketing plan is put into practice Dialog GSM needs to plan for an operational plan for the implementation progress , as environment changes are dynamic need for an contingency plan is also vital Control Evaluation Progress review will also dictate the environment change Evaluation of a marketing plan is important for Dialog GSM to evaluate the achievement against the objectives set initially , Evaluation will help to redefine future plans and give alternative corrections McDonald Drummond (2005-2008) also goes on to say that organization needs a strategic marketing plan in order to adapt to changing business environment. Organization must continue to adopt develop if they to be successful in the market Marketing plan should provide systematic framework with which to analyze the market place supply a well defined way to perusing strategic goals, McDonald also goes onto says the marketing planning is necessary because of * Increasing turbulence, competency, complexity competitiveness * Speed of technical changes * Need to sustain competitive advantage * Need for non marketing functions to get support * Need for subordinates to get resources, gain commitment Drummond summarizes for the reasons for planning as follows * Adopting the change * Resource allocation * Consistency * Integration * Communication * Control 16 Process of undertaking the marketing audit identified issues of information gathering and analysis Marketing auditis identified as an essential part of an efficient marketing planning process. It is a very important process that is not only carried out at the begging but also at regular intervals during the actual marketing planning process. Amarketing audithas a lot of influence upon the marketing planning process through the various external and internal factors. (Failan Salem 2009) illustrated process undertaking a marketing audit is showed in the following diagram Dialog GSM annually appoints a market research auditor from AC Neilson on once a year basis in order to conduct the Marketing Audit for the external internal Markets of the telecommunication industry. Through the market research key opportunities threats impacting on the Dialog GSM will be identified to make strategic actions Marketing Audit will help Dialog GSM determine how well the marketing initiatives are working, as well as to identify the most urgent marketing challenges: * From a historical perspective, what has and has not worked? * From a current perspective, what is and is not going well? * From a future perspective, what changes are needed so that your marketing and promotional efforts are going in the right As a next step detailed information is gathered prior to analyzing the Micro Macro level audit. During the marketing audit the auditor interviews asks various questions from groups such as * Dialog GSM Customers * Dialog GSM Staff * Media * Retailers * Other Stake holders Key Questions are asked from the above groups by the auditor in the following fields. * Accomplishments: What have Dialog GSM done well in the past? * Disappointments: What did not happen as planned? * Critical Actions: To improve results what needs to be done the same/differently next year? For each question above, consider the following: 1. Markets * What changes are happening in the environment which could have an impact on the Sales? 2. Customers * How does Dialog Marketing performance compare to competitors? * What kind of products featues customers wants that will help differentiate our company from others? 3. Competitors * Who are Dialog GSM major competitors in the market what are their strengths and weaknesses? 4. Environment * What are the changes happening from a variety of perspectives, such as Politics, Socio-cultural, demographics, technology? 5. Marketing systems * Are we achieving short- and long- marketing objectives? * What training or support is needed to Dialog staff? * Does everyone understand the marketing goals and various activities within the organization? * What changes should be made to improve the results from our marketing and/or PR agencies? 6. Review of marketing activities * What are our main products and how well is marketing supporting them? * What are our main marketing activities? * How effective are we in implementing our marketing activities? 7. Distribution * Compared to competitors, how are our prices? * How well are we supporting our distributors? * Distributers commitment towards Dialog GSM? 8. Sales * How well are marketing and sales aligned on key initiatives? * What can be done so that marketing can best support the sales organization 9. Advertising * Does advertising support the marketing objective of the brand? * Are key messages getting across to the target audience? * Are the themes and visuals used effectively understood by customers potential customers? 10. Publicity * Is our PR program effective? * How well are Dialog GSM PR initiatives helping our Marketing objective? 11. Promotions * Are our promotions well conceived, well implemented and effective? * Are we responding to our customers needs in a language they understand? 12. Online * Does our website also reflect the branding of the company and products? * What key initiatives are needed to develop online business? The information collected by interviews questions asked from various segments is then analyzed for PESTEL analysis, Porters 5 Forces analysis , SWOT Analysis It is also important that AC Neilson

A Modest Proposal: The Environment Essay -- essays research papers

Something akin to panic is communicated onto my sterile computer screen, then my furrowed brow and soon my troubled mind when I sit alone, in the dark of my room and explore ideas and possibilities. Turning the light on and the computer off doesn’t dissolve my disturbed mood; nothing does until the outside can creep in and warm me. It’s usually a human voice; something more real than the essays and articles I read on global warming and remote ice caps that melt slowly every year. The fear settles until someone with a weaker sense of reality can convince me that â€Å"something is being done† by environmental scientists and none of it will affect me when I am dust. In just the last fifty years, humans, namely Americans have virtually remodeled the Earth and everything on it. We have changed its landscapes, wind patterns, migration routes, and weather; diminished its greenery and killed its animals. Nature did not seem a force that could be controlled and yet it has been. We are conducting an inadvertent global experiment by changing the face of the entire planet. We are destroying the ozone layer, which allows life to exist on the Earth's surface, clearing the majority of the earth’s forests, and disrupting countless ecosystems. The result has been an unfavorable alteration of the composition of the biosphere and the Earth's heat balance. If we do not slow down our use of fossil fuels and stop destroying the forests, the world will become hotter than it has been in the past million years. This warming will rearrange entire biological communities and cause many species to become extinct. The desperate plight of the environment should by all means be the first priority for every single government and person on this planet. With today’s common knowledge of what might happen in the near future if significant changes aren’t made in the lifestyle of most people it’s hard to understand why 70 million cars continue to vomit their poison into the air everyday. All around the world environmental activists fight to preserve our patches of rain forests and wetlands, as well as protect a variety of fragile but important ecosystems. In all major cities, advocates of environmental conservation annually propose plans with alternative modes of transportation and energy-efficient appliances that will every citizen would be mandated to use. Even if instituted gradually, these ch... ...r. â€Å"Environmental Studies† were the most interesting and abstract words I had ever seen preceding â€Å"High School†. For this reason and the fact that it was near Central Park, I decided to apply and then attend. Because of the central theme of my classes I have been exposed in the shape of special speakers and class discussions to others who share my fear but not my growing sense of hopelessness. Quite recently, it has become more and more important to me that I am a part of the solution for the problems facing the environment. It is fear that I feel when I allow myself to dwell on the ignored warnings and the very complicated mess of problems and impossibilities that plague this planet. I don’t understand why there is even the possibility that one of the last natural, pristine ecosystem, in North America, namely that of Alaska, is in danger of being ruptured by the ever-powerful oil companies. I don’t understand why the heads of state who are infinite ly more knowledgeable than me on the dangers of continued abuse of our gracious home don’t drastically and immediately cause change. I don’t understand why people haven’t listened. I guess it’s because they are not fifteen and scared.

Compare and Contrast Europe and Africa Essay -- Politics Political Eco

Europe and Africa have been linked together in evaluating the state formation process. Both regions have similarities, strengths, weaknesses, and room for improvement. To this day both regions are far from perfect. Some light can be shed on this subject, by evaluating Europe and Africa’s state formation process, evaluating what party benefits, and briefly explaining two economic consequences of European colonialism in Africa. Problems began for Africa when there was the â€Å"scramble for Africa. Africa was extremely divided throughout the continent. There was no nation intact. Even though they were divided into colonies, they still had no sovereignty. Since they had no form of nationalism it made it impossible to succeed as a nation. This really hurt Africa economically. If they would have been able to come together as a nation they could have pulled all of their assets together and exploit them in order to make money. By not doing this it allowed the government to exploit the people. This is why there are starving people in Africa on television. The states of Africa were created in order to make money by exporting all the various resources, whether it was slaves, minerals, or agriculture. There was much to gain by owning a chunk of land in Africa. This reason being because Africa is so rich in their resources for trade. After the race was over it left Africa severely divided. Africa was divided into a series of seven colonial empires. France and Britain had the... Compare and Contrast Europe and Africa Essay -- Politics Political Eco Europe and Africa have been linked together in evaluating the state formation process. Both regions have similarities, strengths, weaknesses, and room for improvement. To this day both regions are far from perfect. Some light can be shed on this subject, by evaluating Europe and Africa’s state formation process, evaluating what party benefits, and briefly explaining two economic consequences of European colonialism in Africa. Problems began for Africa when there was the â€Å"scramble for Africa. Africa was extremely divided throughout the continent. There was no nation intact. Even though they were divided into colonies, they still had no sovereignty. Since they had no form of nationalism it made it impossible to succeed as a nation. This really hurt Africa economically. If they would have been able to come together as a nation they could have pulled all of their assets together and exploit them in order to make money. By not doing this it allowed the government to exploit the people. This is why there are starving people in Africa on television. The states of Africa were created in order to make money by exporting all the various resources, whether it was slaves, minerals, or agriculture. There was much to gain by owning a chunk of land in Africa. This reason being because Africa is so rich in their resources for trade. After the race was over it left Africa severely divided. Africa was divided into a series of seven colonial empires. France and Britain had the...

Compare the creation scene in Boris Karloff’s Essay

Genre benefits the film industry because it classifies/categorises the type of film which the film industry are required to make. It benefits the audience because they are usually expecting the genre of film and this will result in fewer complaints from the audiences, as they are prepared for the viewing. I have seen several films belonging to the Horror genre. E. g. The Haunting, Scream 1, 2 and 3, The Exorcist, The Poltergeist. Horror films deal with our most primal nature and its fears: Nightmares, our Vulnerability, our Alienation and our Terror of the Unknown, Death, and Para normality, Monsters, Blood and Religion are typical elements that make up a horror film. The scene selected is the creation scene. At this point in the narrative, Victor brings the monster to life. The 1931 version of the film is set in a stereotypical â€Å"Mad Scientists† laboratory with all the high-Tec equipment, potions and machinery. It looks like it is set in the cellar of a gothic mansion or castle. The laboratory appears to be tense and top secret. No music is used throughout the scene. Victor Frankenstein wears traditional doctors white robes which is also a stereotypical feature. It links with the surroundings/environment because the doctors’ robes convey a sense of technicality/experimentalism. The spectators in the scene are wearing formal clothing; they would have been â€Å"well off† in those days. The use of dialogue contrasts with most Horror films as quite a lot is said. Most of the dialogue spoken by doctor Frankenstein regards scientific explanation. Thunder, Lightning, and the electric buzzes are the only sound effects used. They can be classed as scientific sounds. The thunder and lightning are to do with nature and also the supernatural as they can be seen as horrific. Thunder and lightning are stereotypical elements of a horror film. Infrequent thunder sounds are heard, this creates tension for the viewer. The lightning usually strikes when movement or raising of voice occurs. The majority of the cuts are very fast apart from when the table with the monster on is being elevated. This shot is one of the main focusing points throughout the scene and Boris Karloff has shown this by making it the longest shot in the scene. It is also one of the few low angle shots throughout the scene making this an outstanding shot. Every shot in the scene is a straight cut. The fast cuts convey a sense of urgency and tension. No special effects are used in the scene. Very few low angle shots are used compared to the amount of high angle shots used. The low angle shots sometimes show power and authority, for example when Victor Frankenstein is talking to the other doctor. He contradicts the other doctor and proves him wrong; this shows his authority over him. This degrades the doctor in front of the on-scene audience. Igor (Frankenstein’s assistant) is a typical aspect of Horror. He is an iconography to â€Å"The Hunchback Of Notredame† which relates to horror. The camera rarely moves. It is usually still. Doctor Frankenstein is shown to look evil and greedy whereas the monster is shown to look helpless and weak as the movement of its hand is very low. The camera never zooms in throughout the scene. The 1993 version of the film by Kenneth Branagh uses lots of loud, tense music with a fast beat at the start of the scene. This creates a sense of urgency at the start of the scene. As Victor Frankenstein is running, this also adds the tension. Victor Frankenstein is wearing very scruffy clothes. The scene is set in a Gothic type castle/mansion and it looks like it is set in the medieval times by the use of props. Lots of candles also add to the medieval setting. However, lots of machinery and electrical devices are seen which contrasts with the medieval setting. In this scene, Dr Frankenstein brings the monster to life and tries helping it to stand up when he kills it unintentionally. Very few words are said throughout the scene which are the typical aspects of a Horror film but, as there is only one human viewed throughout the scene it is quite obvious that not a lot of dialogue is expected. Each shot is very short and has a straight cut. The only special effects are used at the monster’s birth where it squeezes out of its cage. There are lots of close-ups and medium shots on Victor. You are given the impression that the monster is weak and feeble. Frankenstein gives the impression of being a very unlucky and distraught person as the monster dies. Both films fit in the category of Horror, however Kenneth Branagh’s version is much more like a Horror film to me as it includes action and excitement. Kenneth Branagh’s version was a big budget film whereas the 1931 version was not. It also includes music and special effects whereas the 1931 version does not. This is why Kenneth Branagh’s version is my favourite. By Jack Sanders 10F Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our  GCSE Mary Shelley  section.

The Federal Hpv Vaccination Programme Health And Social Care Essay

There are a figure of ethical issues that arise in proviso of health care services. Although most of the health care enterprises are meant to assist the targeted population overcome wellness jobs they are meeting, proviso of these services has ever been ridden with ethical contentions. One of the recent health care enterprises that have been surrounded by a batch of contention is Federal HPV Vaccination programme. This programme was meant to inoculate all misss between the age of 12 and 26 to protect them against HPV that causes cervical malignant neoplastic disease and venereal warts. However, there are different ethical issues that arose in the class of execution of the school-based programme. It was argued that the plan was implemented as a consequence of increased advertizement by the pharmaceutical companies about the effectivity of the Gardasil vaccinum while there was no scientific study that backed the effectivity of the vaccinum. This was considered as indefensible response to moral issues because there was no adequate grounds back uping the usage of the vaccinums. However, the authorities still insists that the plan was meant to make good for the targeted population sing that cervical malignant neoplastic disease and venereal warts are going major public wellness concern. This is merely one of the health care initiatives that have led to great public tumult when scrutinized in different ethical positions. Healthcare services are meant to assist the population overcome major wellness jobs they face but at the same clip they attract a batch of contention due to struggle of involvement. In order to understand this job good, this survey will reexamine the Federal HPV Vaccine Programme and the ethical issues that arose as a consequence. The survey will first expression at the Federal HPV Vaccination Programme including its aims. The survey will so reexamine the ethical issues that arose from this programme and analyse one of the jobs through ethical positions. The Federal HPV Vaccination Programme Human Papillomavirus ( HPV ) is a group of viruses that are known to do skin warts, venereal warts and different types of malignant neoplastic diseases. There are different HPV that affects different parts of the organic structure with some of them infecting the venereal countries. Warts that are found on other parts of the organic structure like the custodies are known to be caused by different types of HPV. HPV types 6, 11, and 18 are known to do malignant neoplastic diseases with types 16 and 18 linked to cervical malignant neoplastic diseases while types 6 and 11 are linked to venereal warts ( Winer, Hughes & A ; Feng 2006: 2648 ) . Due to the increased prevalence of venereal warts and cervical caners, there have been concerted attempts aimed at developing a vaccinum to cover with the job. HPV is spread by direct contact or during sexual activities. It is estimated that approximately four out of five people are likely to hold venereal HPV infection at some times in their lives ( Parkin 2006: 3035 ; Australian Government, 2010 ) . This is the chief ground why HPV vaccinums have become of import for misss who are sexually activity. The major job with HPV is that it does non do symptoms that people can see ( Winer, Hughes & A ; Feng 2006: 2649 ) . This means that people can hold HPV and non cognize because there are no apparent symptoms. In 2007, the Australian Federal authorities began one of the most ambitious immunisation programmes. It began funding voluntary plan that made Gardasil available and adult females between the age of 12 and 26 old ages for free within a period of two old ages ( Christian 2006: 12 ) . The authorities besides ensured that there was an on-going inoculation programme that targeted 12 and 13 old ages old in schools. Australian authorities, in concurrence with PBS ( Pharmaceutical Benefits Scheme ) approved the vaccinum for public usage and instantly began a national broad programme for school misss aged 7 to 12 old ages ( Poljak & A ; Gemman 2006: 9 ) . The plan has been run by the local councils but the support is provided by the authorities. However, it is argued that the subsidisation of the vaccinums by the authorities could hold been implemented under political influence. Even the curate stood up and said that the programme would be approved long before it received authorities blessing. In add-on, the authorities outlined that adult females between the age of 18 and 26 old ages could besides have the first dosage for free but they had to petitions it from their general practicians ( Christian 2006: 12 ) . However the programme was scaled down to 12 and 13 old ages misss merely after 2009. In add-on, the authorities had approved Gardasil for inoculation of male childs aged between 9 and 15 o ld ages although the authorities did non supply support for boys inoculation ( Christian 2006: 12 ) . The authorities besides directed that in the procedure of disposal of the vaccinums, general practicians should remind their clients that they should besides go on with the regular pablum vilification ( Parkin 2006: 3042 ) . It besides directed them to promote adult females who received the vaccinums to register with National HPV Register for supervising intent. The National HPV inoculation programme registry is used to roll up informations in order to measure the impact of the HPV inoculation on the rates of cervical caners. It is besides used to measure the success of the programme in coverage and if the contact vaccinum receivers required a supporter dosage ( Poljak & A ; Gemman 2006: 9 ) . The registry is of import in helping the authorities recognize its mark of cut downing the prevalence of venereal warts and cervical malignant neoplastic disease among adult females. Ethical issues Like other healthcare enterprises, there are different ethical issues that arise. In the class of history, there have been medical enterprises, particularly those that involve the mass, which have resulted to ethical jobs ( Zimmerman 2006: 4815 ) . Ethical contentions are likely to ensue every clip there is aggregate disposal of vaccinums to forestall spread of diseases. One of the chief issues that arise in such plans is safety. Although there are laboratory and research studies that confirms that safety of these programmes, issues of safety comes in the class of execution of the programme or long after the programme has been winded up. The chief issue of safety when it comes to disposal of vaccinums is that receivers feel that their safety can non be guaranteed because they have non been involved in preparation of the vaccinums or when there is no adequate informations that supports the safety of the vaccinums ( Shciller & A ; Lowy 2006: 1168 ) . Another job that arises in the clas s of public wellness programmes is the issue of informed consent ( Zimmerman 2006: 4815 ) . Although it may be outlined right from the start that the programme will be voluntary, there are propagandas that arise in the class of the programme that convinces the receivers that they have been forced to have the vaccinums. The other job that may originate after such a programme is the usage of options. In most instances, new vaccinums are introduced in such public programmes but the continued usage of the earlier health care services may be affected. For illustration it has been shown that in instances where HPV vaccinum has been administered, most receivers are likely to predate regular showing for malignant neoplastic disease ( WHO ) . The populace can non merely understand why they have been introduced to a new vaccinum and yet they are requited to go on utilizing the old methods of testing like Pap smear. There were a figure of ethical issues that arose in the class of execution of The Federal HPV Vaccination Programme. The first ethical issue was based on the fact that there was non scientific cogent evidence that backed Gardasil as an effectual vaccinum in bar of HPV ( Zimmerman 2006: 4817 ) . Two of the recent articles that were published by New England Journal of Medicine suggested that the vaccinums against cervical malignant neoplastic diseases was used without adequate grounds to shows that they were effectual in undertaking the disease ( Zimmerman 2006: 4815 ) . The writers of these two articles noted that despite the fact that there has been assuring consequences from clinical tests, there was still no sufficient evident to endorse the effectivity of the vaccinums against cervical malignant neoplastic diseases. There as so many indispensable inquiries that still need to be answered and the populace should be cautious when seeking these vaccinums. A recent study that was released in New York Times showed that these vaccinums have been studied for a short period of clip and long term effects are yet to be established The vaccinums was licensed in 2006 after clinical tests that lasted for more than six old ages but this did non bring forth any grounds to demo their effectivity ( Roden, Ling & A ; Wu 2004: 979 ) . Most of import inquiries that have non been answered sing the vaccinums is the continuance the unsusceptibility will last and whether extinguishing strains of the cancers-causing virus is likely to diminish the degree of bodyaa‚ ¬a„?s natural unsusceptibility to other strains of the same virus. Cervical malignant neoplastic disease normally develops after the persons have been infected with chronic HPV and there is no cogent evidence to demo that vaccinums will protect the organic structure against two strains of the virus that are known to do cervical malignant neoplastic disease ( Shciller & A ; Lowy 200 6: 1169 ) . One of major ethical issues that arise from the programme is that the authorities could be enforcing uneffective vaccinums on the population ( Colgrove 2006: 1390 ) . In most instances, medical programmes like The Federal HPV Vaccination Programme are perceived from a useful position in the sense that they are supposed to assist the population. The result of the programmes like The Federal HPV Vaccination Programme should assist the targeted population wellness wise ( Verweij & A ; Dawson 2004: 3126 ) . With this perceptual experience in head, the chief purpose of execution of The Federal HPV Vaccination Programme was to help Australian misss fight cervical malignant neoplastic diseases and venereal warts. However, the involvement of the authorities could non hold been good informed in visible radiation of the studies published in New England Journal of Medicine that shows deficiency of scientific cogent evidence to endorse disposal of this vaccinum in contending cervical malignant n eoplastic disease. Was Australian authorities justified in the usage of Gardasil to contend prevalence of cervical malignant neoplastic diseases in misss sing that there was no adequate scientific backup to turn out it? This is a inquiry that needs to be interrogated through different ethical positions but the involvement of the parties involved must be taken into consideration. Earlier, it was mentioned that the authorities determination to transport out The Federal HPV Vaccination Programme was influenced by political powers ( Haas 2009: 289 ) . There is all ground to interrogate the determination by the authorities to perpetrate more than $ 160 million of the taxpayeraa‚ ¬a„?s money on a vaccinum that has non been proved effectual. First, this meant that the authorities had to relocate financess from other health care plans into order to fund this programme, which led to less financess available for other critical health care disbursement like on of import herceptin and other bosom medicines. This can be considered as a misplaced precedence that was implemented on land of political influence. Closely tied to this issue is concern about increased advertizement of the vaccinum by pharmaceutical companies ( Yudin 2010: 56 ) ) . For many old ages, the pharmaceutical industry has been criticized for advertisement merchandises that have non yet be en proved. Hungry for immense net incomes, the pharmaceutical industry has been publicizing their merchandises long before they have undergone proper vetting process to declare them suit for human ingestion. This is an ethical issue when one considers the effects that such merchandises may hold on the population. In a nut shell, the pharmaceutical industry can be applauded for puting in R & A ; D to guarantee development of drugs and vaccinums to control lifting instance of malignant neoplastic diseases. However, their influence on the political category may take the authorities to take determination like the one taken by Australian authorities for the involvement of these companies. They understood really good that with the authorities backup of such a programme, there would be increased ingestion of their merchandises interpreting to immense net incomes they are seeking in the market ( Schwartz 2010: 1843 ) . Therefore, there is a likeliness that the determination taken by Austral ia authorities could hold been influenced by the pharmaceutical companies that had carried out extended advertizement on the effectual of Gardasil in contending cervical malignant neoplastic disease. Is it possible that the authorities has fallen quarries to strategies by pharmaceutical companies to publicize their merchandises? Did these companies influence the political category to approve the plan in order to function their ego involvement? These are many others are inquiries that need to be closely interrogated when sing the influence of the political category and the pharmaceutical companies on authorities determination to turn over out The Federal HPV Vaccination Programme. However, it is apparent that the increased advertizement on the effectivity of the vaccinums could hold had major influence on the authorities while implementing this plan. In add-on, there were moral issues that could be explored in visible radiation of The Federal HPV Vaccination Programme. The desire by the authorities to implement the programme could hold been elicited by the demand to protect 1000000s of immature misss in the state who a hazard of cervical malignant neoplastic diseases. In another position, it can be argued that through execution of this programme, the authorities assumed that Australian immature misss are prosecuting in sex, the most common method for transmittal of HPV. Australian parents were bullied into a medical response to one of the most controversial moral issue of sex. This was perceived as another programme by the authorities in its safe sex battle. It is acceptable that immature male childs and misss are prosecuting in sexual at a clip that is non appropriate but this does non vouch the authorities to pump false information about protecting immature people from such disease ( Verweij & A ; Dawson 2004: 3124 ) . The issu e of HPV is closely tied to sexual activities among the immature people and the best manner that can be used to cover with it is through plans that discourage immature misss from prosecuting in sex ( Roden, Ling & A ; Wu 2004: 980 ) . Alternatively of the authorities directing such financess to programmes that will assist kids cover with sexual issues during stripling, the authorities goes on to administrate vaccinums that tells immature people that they have license to prosecute in sex because they are aa‚ ¬Aâ€Å"protectedaa‚ ¬A? . Oppositions of The Federal HPV Vaccination Programme argue that due to increased public trust on the Gardasil vaccinums, there is likeliness of lessening in usage of Pap smear that has been proved effectual in diagnosing of cervical malignant neoplastic disease ( Zimmerman 2006: 4814 ) . Although the Australian authorities has directed medical professions administrating the vaccinums to promote adult females to travel for regular Pap vilification, there is high likeliness that most adult females are likely to abstain from seeking pablum vilification and rely on the vaccinums which has non been proved effectual in combating cervical malignant neoplastic disease. Another ethical issue that arose in the class of the plan is informed consent. This is one of the most of import ethical demands in biomedical programmes where the participants have to be informed of the purpose of the programme and objectives it will accomplish. The Federal HPV Vaccination Programme dealt with immature kids who were non in place to do their ain determination sing their engagement in the programme ( Verweij & A ; Dawson 2004: 3123 ) . Harmonizing to ethical theories, when covering with kids below the age of 18 old ages, parental consent must be sought before the kid participates in such a programme. By implementing The Federal HPV Vaccination Programme without affecting parents in blessing of the programme, the authorities violated one of the basic ethical demands. In this programme, parents should hold been involved in doing the determination whether to implement the programme or non. Although the ultimate purpose of the authorities was to protect immature misss fro m cervical malignant neoplastic disease, this does non vouch the demand to compromise the rules of informed consent and pick. Informed consent and The Federal HPV Vaccination Programme One of the ethical issues that arose from this plan was the issue of informed consent and pick. The issue of informed consent requires that participants in any medical procedure must be informed of their purpose of the procedure and they should give their consent to take part in the programme. This means engagement must non be compulsory. This rule requires that when covering with kids below the age of 18, who can non do their ain determination to take part in such plans, parental consent must be sought ( Verweij & A ; Dawson 2004: 3126 ) . This means that their parents must be informed of the engagement of their kids and give their consent. The Federal HPV Vaccination Programme was intended to cover with the job of cervical malignant neoplastic disease in misss. From a useful position, the programme should hold produced good consequence for those take parting in the programme. It was supposed to cut down the prevalence of cervical malignant neoplastic diseases among adult female in Australian and this was asses through HPV Register. All medical enterprises like The Federal HPV Vaccination Programme are assessed through useful position because they are expected to hold positive consequences to the populace ( Smart & A ; Williams 1973: 62 ) . A programme that produces negative consequences would be considered a liability to the authorities and the participants as good. The taking ethical rule for public wellness programmes is that they should bring forth good results for the mark population. However, this was non the instance in this programme because there were negative effects that were registered after The Federal HPV Vaccination Programme was implemented. In add-on, the useful attack to this issue does non vouch the authorities any right to go against basic rule of informed consent and pick ( Smart & A ; Williams 1973: 62 ) . There were different ways in which the authorities violated this rule. First, it was earlier highlighted that despite public concern, the Prime Minister had already indicated that the plan would be approved. This meant that the authorities was non ready to see any input from the mark population. The execution of the programme should hold involved the mark population and acquire their blessing whether to take part in the plan or non. Although the authorities had earlier indicated that engagement in the programme was voluntary, school based programmes did non adhere to this rule ( Verweij & A ; Dawson 2004: 3125 ) . Out of their artlessness, and possibly without any cognition of the possible consequence of the programme on their wellness, school traveling misss flocked to have the vaccinums. In such instance the authorities should hold called all parents foremost and informed them of the at hand programme so that parents could do their determination whether their kids should have the inoculation or non. If the authorities failed to affect concerned stakeholders, who in this instance were parents, during the blessing of the programme, parental blessing should hold been sought by the clip the programme was being implemented at school degree. In order to cover with this ethical job, the authorities should recognize the importance of the rule of informed consent and the pick of participants ( Verweij & A ; Dawson 2004: 3125 ) . They should esteem the liberty of Australian school misss and seek the consent of their parents before kids receive vaccinums. Although some may reason that the harm has already been done because a figure of kids have already received the vaccinum, this should non be a ground to disregard pertinence of this rule. Sing the negative effects that have already been registered with the vaccinums, the authorities should every bit good halt the vaccinum until its effectives has been proven. This will guarantee that the rights of Australian misss to do informed pick will be respected. Decision Most medical programmes that target the mass are sometimes loaded with many ethical issues. From the basic point of blessing of such plans, pick of participants, enlisting and disposal, these programmes attract different contentions. The Federal HPV Vaccination Programme is one of such programmes that have attracted ethical contentions. From a useful position, this plan was meant to cut down the prevalence of cervical malignant neoplastic diseases among adult females in Australian. However the pick of Gardasil vaccinums remains controversial because there is no scientific information that backs the effectivity of the vaccinums. In add-on, the blessing of the plan was besides controversial because parent involved was non sought at national or school degree, which means the rule of informed consent was violated. Sing the negative consequence of the vaccinums on those who have received it, the authorities should instantly hold the plan until the effectivity of the vaccinums has been app roved. In add-on, authorities should besides affect the populace in the hereafter when doing of import public wellness determinations because they are stakeholders.

Texting While Driving Is A Problem - 904 Words

Nowadays, cellular devices are a necessity for the most people in daily lives. People can take their phone anywhere they want to go. Everyone uses them as a means for communication via voice, text, sound, and video. Text messaging while driving has a severe the negative effect on drivers ability to maintain a central lane position, or more serious those cause can death on the road. Texting while driving can be compared to driving while being drunk. The author asserts that 30.2 million persons aged 21 years or older had driven under the influence of alcohol at least once during the past year. (Dubois, et al). As a result, many accidents have taken place by the most of teenagers and adults people who are driving while being drunk in the United States. Therefore, texting while driving is a growing problem in the United States that should be taken more serious. Why do people text and drive? Many people have been asking this question. They always used their phones every day in lives, but most of the teenagers and adults they cannot be concentrated anything while they driving on the road via texting, Facebooking, and Skyping. In addition, texting and driving are a very dangerous thing for everyone and the other people around them. Taking your phone out in the car creates a little bit of distraction while they driving, and it could make everyone from a serious risk of death or an injury from a crash on the road. In reality, we will never know the true reason people text andShow MoreRelatedTexting While Driving Is A Problem955 Words   |  4 PagesMany people refuse to accept the fact that, texting while driving is one of the biggest problem in the United States, they are always checking their emails, messages, while they are driving, they will reply back to the text messages, when they know it is very dangerous for them, for the passengers in the car, for other drivers on the road, and also for those that walking on the sidewalk. Texting while driving causes great amount of car accidents every year. 10% of drivers of all ages under the ageRead MoreThe Problem Of Texting While Driving Essay2490 Words   |  10 Pagesfrom the world around us. This becomes most apparent when we look at the problem of texting while driving. Often, we see on the news people losing their lives, taking someone else’s life, injuring others or themselves because they were texting and driving. Texting while driving is extremely dangerous and will continue to get worse until we begin to take personal responsibility to stop it. As early as 2006 and well before, texting has become a very popular thing among American adults and teenagers. TheRead MoreTexting While Driving As A Social Problem1575 Words   |  7 Pagesâ€Å"Where R U?† Texting While Driving The use of cell phones while driving has become a serious threat to society. Texting is especially dangerous because of the attention it demands from our eyes, hands, fingers and brain. Despite laws, media campaigns and prevention awareness programs, texting while driving still, raising the question of â€Å"Why do people do it?† Society has become aware of the social problem and that this behavior exist and labels them as social problems. Texting while driving will be discussedRead MoreConsequences of Texting behind the Wheel Essay828 Words   |  4 PagesDrivers who were texting were 23.2 times more likely to crash to those who weren’t texting (Cell Phones and Texting). The increasing amount of crashes caused from texting and driving and growing and becoming more of a problem. Distracted driving is an increasing problem in the United States resulting in many accidents, but a solution to the problem would be banning cellphones while driving. Distracted driving is such an increasing problem in the U.S. that there are laws against driving distracted. InRead MoreTexting and Driving Essay1001 Words   |  5 Pages 2013). A war is waging on throughout the streets of America. Everyday people risk their lives by driving. The enemy? Texting while driving. It is the act of composing, sending, or reading text messages while behind the wheels of a running vehicle. 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TextingRead MoreTexting While Driving And Driving993 Words   |  4 PagesTexting while Driving â€Å"Text messaging †¦ had the longest duration of eyes-off-road time of 4.6 seconds at a six second interval. This equates to a driver traveling the length of a football field at 55 miles per hour without looking at the roadway.† This statement was made by the Virginia Tech Transportation Institute when they did a texting while driving study (â€Å"Skip Menu†). Texting while driving has become a large problem in the United States and it is growing. There are about 1,600,000 accidentsRead MoreText Messaging and Persuasive Speech Outline1122 Words   |  5 PagesPersuasive Speech Outline on â€Å"Texting while driving† March 21st, 2013 I. Introduction A. The main premise of my argument is that no one for whatever reason should be texting while driving. B: Defining the issue: Distracted driving while texting 1. Texting and driving 2. Lack of concentration, losing focus on driving 3. 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Lillian Hellman, Playwright Who Stood Up to the HUAC

Lillian Hellman (1905-1984) was an American writer who won great acclaim for her plays but whose career as a Hollywood screenwriter was interrupted when she refused to answer questions before the House Committee on Un-American Activities (HUAC). In addition to receiving Tony Award and Academy Award nominations for her work, she received the U.S. National Book Award for her 1969 autobiography An Unfinished Woman: A Memoir. Fast Facts: Lillian Hellman Full Name: Lillian Florence HellmanBorn: June 20, 1905 in New Orleans, LouisianaDied: June 30, 1984 in Oak Bluffs, MassachusettsSpouse: Arthur Kober (1925-1932). Also had a long-term relationship with author Samuel Dashiell HammettBest-Known Works: Stage: The Childrens Hour (1934), The Little Foxes (1939), Watch on the Rhine (1941), The Autumn Garden (1951), Candide (1956), Toys in the Attic (1960); Screen: Dead End (1937), The North Star (1943); Books: An Unfinished Woman (1969), Pentimento: A Book of Portraits (1973)Key Accomplishment:  U.S. National Book Award, 1970Quote: I cannot and will not cut my conscience to fit this year’s fashions. Early Years   Hellmans earliest years were split between living at her familys boarding house in New Orleans (an experience that she would write about in her plays) and New York City. She attended both New York University and Columbia University, but did not graduate from either school. When she was 20, she married writer Arthur Kober. Lillian Hellman was an American playwright whose works include The Little Foxes and Toys in the Attic.   Oscar White / Getty Images After spending time in Europe during the rise of Nazism (and, as a Jewish woman, recognizing the anti-Semitism of the Nazis), Hellman and Kober moved to Hollywood, where Kober began writing screenplays for Paramount while Hellman worked as script reader for MGM. One of her earliest political acts was to help unionize the script reading department. Towards the end of her marriage (Hellman and Kober divorced in 1932), Hellman began a relationship with novelist Dashiell Hammett that would last 30 years, until his death in 1961. She would later write about her relationship with Hammett in her semi-fictional novel, Maybe: A Story (1980). Early Successes Hellmans first produced play was The Childrens Hour (1934), about two teachers who are publicly accused of being lesbians by one of their boarding school students. It was a smash success on Broadway, running for 691 performances, and began Hellmans career of writing about vulnerable individuals in society. Hellman herself wrote the film adaptation, titled These Three, released in 1936. That led her to additional work in Hollywood, including the screenplay for the 1937 film noir movie Dead End. 1937: Lillian Hellman, famous playwright and scenarist, discusses script changes with director William Wyler on the set of Samuel Goldwyns production of Dead End. Bettmann  /  Getty Images In February 1939, one of Hellmans most successful plays, The Little Foxes, opened on Broadway. It focuses on an Alabama woman who has to fend for herself among greedy, manipulative male relatives. Hellman also wrote the screenplay for a 1941 film adaptation starring Bette Davis. Hellman later had a feud with the Broadway lead, actress Tallulah Bankhand, who had agreed to perform the play for a benefit to support Finland, which had been invaded by the USSR in the Winter War. Hellman refused to give permission for the play to be performed for the benefit. This was not the only time that Hellman blocked her work from being performed for political reasons. For example, Hellman would not allow her plays to be performed in South Africa because of apartheid. Hellman and HUAC Starting in the late 1930s, Hellman was an outspoken supporter of anti-fascist and anti-Nazi causes, which often put her in league with supporters of the Soviet Union and Communism. This included Hellman spending time in Spain during the Spanish Civil War in 1937. She specifically wrote about the rise of Nazism in her 1941 play, Watch on the Rhine, which Hammett later adapted for a 1943 film. American playwright Lillian Hellman is presented with the Critics Circle award by New York Drama Critics Circle president Joseph Wood Krutch during the award ceremonys dinner at the Algonquin Hotel. Lillian Hellman won the Best Play category for her play, Watch on the Rhine. Bettmann  /  Contributor Hellmans views courted controversy in 1947 when she refused to sign a contract with Columbia Pictures because it would require her to swear that she had never been a Communist Party member and would not associate with Communists. Her opportunities in Hollywood withered away, and in 1952 she was called before HUAC to testify about being named as a possible member of the Communist Party in the late 1930s. When Hellman appeared before HUAC in May 1952, she refused to respond to any substantive questions except for denying ever being a member of the Communist Party. Many of her Hollywood colleagues named names to avoid jail time or being blacklisted, and Hellman was subsequently blacklisted from Hollywood. Following the breaking of the Hollywood blacklist and the Broadway success of Hellmans Toys in the Attic, in the early 1960s Hellman was honored by a variety of prestigious institutions, including the American Academy of Arts and Sciences, Brandeis University, Yeshiva University, and the American Academy of Arts and Letters. Her renown largely restored, she even returned to screenwriting and wrote the 1966 crime film The Chase starring Marlon Brando, Jane Fonda, and Robert Redford. She also was awarded a U.S. National Book Award for her 1969 memoir, An Unfinished Life. Winners of the National Book Awards for 1969 at Philharmonic Hall, New York. Left to right: Psychoanalyst Dr. Erik H. Erikson, playwright Lillian Hellman, Joyce Carol Oates, and Isaac Bashevis Singer. Later Years and Death Hellman released a second volume of her memoirs, Pentimento: A Book of Portraits, in 1973. As the subtitle implies, Pentimento is a series of essays reflecting on individuals that Hellman had known throughout her life. One of the chapters was adapted into the 1977 film Julia, starring Jane Fonda as Hellman. Julia depicts an episode in her life in the late 1930s in which Hellman smuggled money into Nazi Germany to help her friend Julia fight against Nazism. Julia won three Academy Awards, but several years later it would attract controversy for its subject matter. While Hellman was still largely a celebrated figure, she was accused by other writers for embellishing or outright inventing many episodes in her memoirs. Most famously, Hellman filed a high-profile libel suit against writer Mary McCarthy after McCarthy said about Hellman during an appearance on The Dick Cavett Show in 1979, every word she writes is a lie, including and and the. During the trial, Hellman faced accusations of appropriating the life story of Muriel Gardiner for a person named Julia that Hellman had written about in a chapter of Pentimento (Gardiner denied ever meeting Hellman, but they had acquaintances in common). Hellman died while litigation was ongoing, and her estate ended the lawsuit after her death. Hellmans plays are still frequently staged around the world. Sources Gallagher, Dorothy. Lillian Hellman: An Imperious Life. Yale University Press, 2014.Kessler-Harris, Alice. A Difficult Woman: The Challenging Life and Times of Lillian Hellman. Bloomsbury, 2012Wright, William. Lillian Hellman: The Image, The Woman. Simon and Schuster, 1986.